Paul Ephron Real Estate Digital Marketing Case Study

Executive Summary

Hawk Digital delivered a comprehensive digital transformation for Paul Ephron, a Sydney real estate agent specialising in low-mid rise development sites. The project included a complete 30+ page website build, dual CMS integration, and full-service digital marketing, resulting in page-one rankings for high-traffic keywords and significant CTR improvements.

Client Background

Agent: Paul Ephron
Specialisation: Low-Mid Rise Development Sites
Location: Sydney, NSW
Website: paulephron.com
Market Focus: Property developers and investors

Project Scope & Deliverables

Website Development

• 30+ Page Build: Complete custom website with responsive design

• Dual CMS Integration:

  • Articles CMS (blogs, guides, LMR policy information)

  • Property Listings CMS with search functionality

• Web Hosting: Reliable, fast hosting solution

• Mobile Optimisation: Fully responsive across all devices

Digital Marketing Services

• SEO Strategy: Complete optimisation for development property keywords

• Email Marketing: Automated campaigns for leads and investors

• Content Strategy: Regular blog posts and policy updates

• Performance Tracking: Advanced analytics and reporting

Key Results Achieved

SEO Performance

• ✅ Page 1 Ranking: "Low and mid rise housing policy" (500+ monthly searches)

• ✅ Improved CTR: Increased from 7.6% to 10.7%

• ✅ Local Authority: Established expertise in development policy

Website Performance

• 30+ Pages: Comprehensive site architecture

• Dual CMS: Seamless content and property management

• Fast Loading: Optimised for user experience

• Lead Generation: Contact forms and enquiry system

Services Delivered

Web Design & Development

• Custom responsive website design

• User-friendly navigation for property browsing

• Professional real estate industry styling

• Advanced search and filtering for properties

CMS Development

1. Articles CMS

   • Blog posts about development opportunities

   • Policy guides and updates

   • Market insights and analysis

   • Easy content management for Paul

2. Listings CMS

   • Property listing management

   • Image galleries and virtual tours

   • Search and filter functionality

   • Integration with enquiry forms

SEO Implementation

• Keyword research for development property terms

• On-page optimisation for all 30+ pages

• Technical SEO improvements

• Local SEO for Sydney property market

Email Marketing

• Automated lead nurturing campaigns

• Property alert systems for investors

• Market update newsletters

• Developer and investor segmentation

Web Hosting & Support

• Reliable hosting with 99.9% uptime

• Regular backups and security updates

• Performance monitoring

• Ongoing technical support

Content Strategy

Blog Topics Delivered

• Low-mid rise development opportunities

• Sydney planning policy updates

• Investment property guides

• Market analysis and trends

• Developer financing options

Policy Information Pages

• LMR housing policy explanations

• Development application processes

• Council approval requirements

• Investment considerations

Technical Features

Property Listings System

• Advanced search functionality

• Property comparison tools

• Image galleries and virtual tours

• Lead capture integration

Performance Optimisation

• Fast loading times

• SEO-friendly URL structure

• Mobile-first design

• Analytics tracking

Results Impact

Search Visibility

• Primary Keyword Success: Page 1 for "low and mid rise housing policy"

• Traffic Quality: 500+ monthly searches for main keyword

• Click-Through Rate: 40% improvement (7.6% to 10.7%)

• Local Authority: Established as Sydney development expert

Business Growth

• Enhanced professional credibility

• Improved lead generation system

• Streamlined property marketing

• Automated investor communications

Why This Project Succeeded

1. Comprehensive Approach

• Complete digital ecosystem rather than isolated solutions

• Integration between website, SEO, and email marketing

• Consistent branding across all touchpoints

2. Industry Expertise

• Understanding of real estate and development markets

• Targeted content for developers and investors

• Local Sydney market knowledge

3. Technical Excellence

• Dual CMS system for different content types

• Robust hosting and performance optimisation

• Mobile-first responsive design

4. Content Strategy

• Regular blog posts establishing authority

• Policy information targeting specific searches

• Educational content for potential clients

Ongoing Services

Monthly SEO

• Keyword monitoring and optimisation

• Content creation and publishing

• Performance reporting and analysis

Email Marketing Management

• Campaign creation and scheduling

• List management and segmentation

• Performance tracking and optimisation

Website Maintenance

• Regular updates and backups

• Security monitoring

• Performance optimisation

Conclusion

The Paul Ephron project demonstrates Hawk Digital's ability to deliver complete digital solutions for specialised real estate markets. By combining a robust 30+ page website with dual CMS functionality, targeted SEO, and comprehensive email marketing, we've established Paul as Sydney's leading authority on development properties.

The 40% CTR improvement and page-one ranking for a 500+ search volume keyword showcases our ability to drive meaningful results in competitive markets.