Project Overview
We partnered with a busy auto mechanic who had limited time to focus on digital marketing. With only a basic homepage and no dedicated service pages, the business was missing out on valuable search traffic — especially for local searches. Our objective was to build a strong local SEO foundation and develop targeted content that would increase visibility, attract high-intent visitors in the area, and ultimately drive more leads.
Challenges
The website lacked dedicated service pages, limiting opportunities for keyword targeting and local search relevance.
No location-targeted content or structured local SEO elements to rank in Google Maps or local “near me” results.
No pages for specific car brands, reducing the chance of ranking for long-tail, high-value local searches (e.g., “BMW mechanic Sydney”).
The client had no capacity to manage or contribute to marketing, relying fully on us to take the lead.
The existing homepage was under-optimised for search visibility and conversions.
Project Solution
Homepage Optimisation: Enhanced on-page SEO and local signals, including improved metadata, keyword integration, and content depth.
Local SEO Strategy: Focused on optimising Google Business Profile, internal linking, and location-based keywords to improve visibility in local packs and “near me” searches.
Service Page Creation: Developed individual service pages targeting specific search terms and locations.
European Brand Pages: Created SEO-optimised landing pages for each major European vehicle brand serviced by the client.
Fully Managed Execution: From planning to publishing, we handled all SEO and content work so the client could stay focused on running their shop.
Outcomes & Results
Organic traffic increased by 100% within the first quarter.
New landing pages drove a 250% increase in organic traffic over 3 quarters.
Website leads increased 4x over the first 2 quarters.
Backlink building saw a 10x increase in Referring domains and Backlinks
Project Name
SEO for European Car Mechanic
Category
Local SEO
Clients
Mechanics
Date
Apr 1, 2024
Duration
9 months
Key Results
4x Google Leads, 10x Backlinks, 250% Traffic Growth in 6 months
Client Feedback
As a Mechanic, I had no time to focus on my website or digital marketing. Hawk’s approach was straightforward and effective. Since partnering with them, I’ve seen a significant increase in new customers finding my services through Google.
