Ecommerce Visbibilty Transformation

The Challenge

The Boot Dealer Australia was struggling with poor organic visibility, technical SEO issues, and underperforming category pages that weren't capturing valuable brand and model-specific search traffic.

The Solution

Our comprehensive SEO strategy focused on three core areas to transform The Boot Dealer's online presence:

Technical Foundation Overhaul
We began by cleaning up the site's URL structure, creating a logical hierarchy that search engines could easily crawl and index. This included implementing proper redirects and eliminating duplicate content issues that were diluting the site's authority.

Metadata Optimisation
Every page received carefully crafted meta titles and descriptions, optimised for relevant keywords while maintaining compelling copy that drives click-through rates from search results.

Strategic Category Page Development
We created and optimised dedicated category pages for major boot brands and specific football boot models, significantly expanding the site's keyword footprint and improving user navigation.

The Results

The transformation has been remarkable across all key performance indicators:

Organic Traffic Growth

• Total clicks increased by 211% (from 893 to 2,780 clicks in the last 3 months)

• Impressions surged by 229% (from 19.4K to 63.9K impressions)1

Keyword Performance

• 21 keywords now ranking in top 3 positions

• 51 keywords achieved top 10 rankings

User Engagement Metrics

• Sessions increased by 30.87%2

• Engaged sessions grew by 29.68%

• Total revenue jumped by 177.78%

Organic Search Channel Performance
The organic search channel showed exceptional growth with a 223.37% increase in performance during the optimisation period.

Key Success Factors

The dramatic improvements stem from our systematic approach to e-commerce SEO. By addressing technical foundations first, we created a solid platform for content optimisation. The strategic focus on brand and model-specific category pages allowed The Boot Dealer to capture long-tail search traffic that competitors were missing.

This case demonstrates how proper technical SEO combined with strategic content optimisation can transform an e-commerce site's organic performance, delivering substantial increases in both traffic and revenue.