Profit-first growth consulting for eCom brands.

We connect marketing decisions to commercial outcomes - contribution margin, cash flow, and sustainable new customer growth. Not just better ads. Better economics.

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

5.0 / 5

$10m

+

Revenue Managed

$2.4m

+

Net Profit Generated

160

%

Avg. Profit Lift in 3 mo

0

Lock In Contracts

The problem

Most eCom brands are scaling blind.

Your marketing is working. But is it driving the right outcomes?

ROAS, MER, CAC - tell you campaign performance. Not whether it's translating into profit, healthy cash flow, or sustainable growth.

We build and executive strategy around commercial outcomes - not in-platform metrics.

Lets Talk

Lets Talk

Our approach

Six levers. One connected system.

We don't optimise channels in isolation. We build a commercial model across six levers — unit economics, acquisition, pricing, retention, cash flow, and inventory — so every decision compounds instead of conflicts.

Unit Economics & Finance

We build the financial models that tells you exactly where contribution profit is made and lost - then use it to make every other decision.

Unit Economics & Finance

We build the financial models that tells you exactly where contribution profit is made and lost - then use it to make every other decision.

Acquisition & Growth

We build and run ad campaigns structured around incrementality and creative testing, focused on profitable new customer acquisition.

Acquisition & Growth

We build and run ad campaigns structured around incrementality and creative testing, focused on profitable new customer acquisition.

Pricing & Offer Architecture

The fastest lever nobody pulls. A 5% AOV increase at healthy net margins can double profit. We model the math before anyone touches a price.

Pricing & Offer Architecture

The fastest lever nobody pulls. A 5% AOV increase at healthy net margins can double profit. We model the math before anyone touches a price.

Retention & LTV

We build retention systems around your repurchase window - email flows, offer sequencing, and subscription mechanics .

Retention & LTV

We build retention systems around your repurchase window - email flows, offer sequencing, and subscription mechanics .

Cash Flow & Capital

Revenue on paper doesn't pay suppliers. We map where cash goes out, when it comes back, and whether growth is actually fundable.

Cash Flow & Capital

Revenue on paper doesn't pay suppliers. We map where cash goes out, when it comes back, and whether growth is actually fundable.

Inventory & Product Mix

We use offers and marketing to move the right products at the right time - and model buying decisions so inventory never becomes a cash problem.

Inventory & Product Mix

We use offers and marketing to move the right products at the right time - and model buying decisions so inventory never becomes a cash problem.

How We Work

One P&L. Every decision flows from it.

Most agencies work inside one channel. We work across the whole system — because pricing affects acquisition, acquisition affects cash, cash affects what inventory you can hold, and inventory affects what you can offer.

Get in touch

Get in touch

Get in touch

01

Diagnose

We find what's actually holding the business back. Not what the dashboard suggests — what the real numbers say. Contribution profit, true acquisition cost, cash timing, offer efficiency. Constraints, clearly identified.

01

Diagnose

We find what's actually holding the business back. Not what the dashboard suggests — what the real numbers say. Contribution profit, true acquisition cost, cash timing, offer efficiency. Constraints, clearly identified.

02

Strengthen

With the constraint clear, we fix it. Pricing, acquisition structure, retention flows, inventory position — whatever the business needs to become more profitable before it becomes bigger.

02

Strengthen

With the constraint clear, we fix it. Pricing, acquisition structure, retention flows, inventory position — whatever the business needs to become more profitable before it becomes bigger.

03

Scale

Once the economics support it, growth compounds. As the business scales, new opportunities open up — and we build initiatives around each one. The cycle continues. Profitable growth building on itself.

03

Scale

Once the economics support it, growth compounds. As the business scales, new opportunities open up — and we build initiatives around each one. The cycle continues. Profitable growth building on itself.

Client results

Profitable growth in practice.

Real outcomes from the brands we work with.

Bored Brows
Case Study

Scaling spend wasn't scaling new customers. We restructured the Meta account for incremental new customer acquisition and rebuilt the offer architecture to improve profit per order. The economics flipped.

New Customer CAC

$49-$38

↓ 22% reduction

AOV

$120-$138

↑ 15% improvement

Contribution Profit

+302%

Grew faster than revenue and ad spend

Read Case Study

Bored Brows
Case Study

Scaling spend wasn't scaling new customers. We restructured the Meta account for incremental new customer acquisition and rebuilt the offer architecture to improve profit per order. The economics flipped.

New Customer CAC

$49-$38

↓ 22% reduction

AOV

$120-$138

↑ 15% improvement

Contribution Profit

+302%

Grew faster than revenue and ad spend

Read Case Study

Hear it from our clients

"Working alongside Jakob has been a genuinely valuable experience. He’s incredibly intelligent and has a deep understanding of ecommerce at a level most founders and even marketing managers simply don’t reach.
What stands out most is his ability to identify the numbers that actually move the needle profitably, often the ones others overlook or don’t even know exist. His focus on real financial drivers, not just surface-level metrics, makes a significant impact when scaling accounts.
I’ve really enjoyed collaborating with him and look forward to continuing to grow accounts together.”

Tyler Oliver

Founder of Blend Digital

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Insights

The metrics that actually matter for ecommerce growth

View all insights

View all insights

View all insights

ROAS vs POAS — why you’re optimising for the wrong number

A 4x ROAS campaign can lose money. A 2x ROAS campaign can be your most profitable. The difference is margin — and the metric that accounts for it.

ROAS vs POAS — why you’re optimising for the wrong number

A 4x ROAS campaign can lose money. A 2x ROAS campaign can be your most profitable. The difference is margin — and the metric that accounts for it.

ROAS vs POAS — why you’re optimising for the wrong number

A 4x ROAS campaign can lose money. A 2x ROAS campaign can be your most profitable. The difference is margin — and the metric that accounts for it.

LTV vs 60-day LTGP — why projected value is killing your cash flow

LTV promises future value. Cash flow demands present margin. Here’s why 60-day lifetime gross profit is the metric that actually keeps the lights on.

LTV vs 60-day LTGP — why projected value is killing your cash flow

LTV promises future value. Cash flow demands present margin. Here’s why 60-day lifetime gross profit is the metric that actually keeps the lights on.

LTV vs 60-day LTGP — why projected value is killing your cash flow

LTV promises future value. Cash flow demands present margin. Here’s why 60-day lifetime gross profit is the metric that actually keeps the lights on.

MER vs allowable MER — are you actually overspending?

Everyone knows their MER. Almost nobody knows their allowable MER — the number that tells you whether you’re actually spending too much, too little, or just right.

MER vs allowable MER — are you actually overspending?

Everyone knows their MER. Almost nobody knows their allowable MER — the number that tells you whether you’re actually spending too much, too little, or just right.

MER vs allowable MER — are you actually overspending?

Everyone knows their MER. Almost nobody knows their allowable MER — the number that tells you whether you’re actually spending too much, too little, or just right.

Let's Work Together

Find out what's holding your profit back.

Start with a free profit audit. We look at your numbers, identify the primary constraint, and tell you exactly what we'd fix. No obligation. You keep the findings regardless.

Start your project

Start your project

Start your project

Book a free consultation

Book a free consultation

Book a free consultation

Trusted by fast growing Aussie DTC brands

Let's Work Together

Find out what's holding your profit back.

Start with a free profit audit. We look at your numbers, identify the primary constraint, and tell you exactly what we'd fix. No obligation. You keep the findings regardless.

Start your project

Start your project

Start your project

Book a free consultation

Book a free consultation

Book a free consultation

Trusted by fast growing Aussie DTC brands

Let's Work Together

Find out what's holding your profit back.

Start with a free profit audit. We look at your numbers, identify the primary constraint, and tell you exactly what we'd fix. No obligation. You keep the findings regardless.

Start your project

Start your project

Start your project

Book a free consultation

Book a free consultation

Book a free consultation

Trusted by fast growing Aussie DTC brands