More ads won't fix broken economics.
We work with Shopify brands to make sure marketing drives commercial outcomes - profit, cash flow, and sustainable growth.
Trusted by 30+ fast growing Aussie DTC brands
$10m
+
Revenue Managed
$2.4m
+
Net Profit Generated
160
%
Average Profit Lift
0
Lock In Contracts
About us
Your marketing is working. But is it driving the right outcomes?
ROAS, MER, CPC, conversion rate — these metrics do what they're designed to do. They tell you whether your campaigns are performing. What they don't tell you is whether that performance is translating into profit, healthy cash flow, the right product mix, or sustainable growth.
Marketing that hits every KPI can still quietly erode contribution margin, tie up cash in the wrong inventory, and mask the real cost of a new customer.
We look at what's underneath. What a new customer actually costs. Whether the business makes money on order one. How marketing decisions affect cash flow and inventory — not just revenue.
Then we build a strategy grounded in those numbers, so growth produces the commercial outcomes that actually matter.
Our approach
Six levers. One connected system.
Most agencies own one or two of these. We look at all six — because in a connected system, every lever affects every other.
Unit Economics & Finance
We build the financial model that tells you exactly where contribution profit is made and lost - then use it to make every other decision.
Cash Flow & Capital
Revenue on paper doesn't pay suppliers. We map where cash goes out, when it comes back, and whether growth is actually fundable.
Pricing & Offer Architecture
The fastest lever nobody pulls. A 10% price increase at healthy margins can double profit. We model the math before anyone touches a price.
Acquisition & Growth
We build and run ad campaigns structured around incrementality and creative testing — focused on profitable new customer acquisition, not blended efficiency metrics.
Retention & LTV
We build retention systems around your repurchase window - email flows, offer sequencing, and subscription mechanics that drive real returns within 30 days.
Inventory & Product Mix
We use offers and marketing to move the right products at the right time - and model buying decisions so inventory never becomes a cash problem.
How We Work
One P&L. Every decision flows from it.
Most agencies work inside one channel. We work across the whole system — because pricing affects acquisition, acquisition affects cash, cash affects what inventory you can hold, and inventory affects what you can offer.
Client results
Profitable growth in practice.
Real outcomes from the brands we work with.
Your success story could be next
Find out what's holding your profit back.
Start with a free profit audit. 30 minutes. We find the constraint, tell you what we'd fix, and you keep the findings regardless.
Built at the intersection of marketing and finance.
For a long time those felt like two separate worlds.
The more brands I worked with, the more I realised the gap between them was where most of the problems lived. Marketing teams making decisions without understanding the commercial impact. Financial reality disconnected from growth strategy.
This practice exists to close that gap. Partnerships, embedded in the business, with one measure of success — profitable bottom line growth.
Our approach
Testimonials
Most agencies own one or two of these. We look at all six — because in a connected system, every lever affects every other.
Lucy Hawkins Art
"Jakob took the time to thoroughly understand my margins, and identify my most profitable products. He delivered a full pricing strategy and helped me evaluate supplier changes that improved my bottom line. I especially appreciate the thought and care Jakob invested in my business - his insight has helped me shape its future."
Lucy Hawkins
Founder
Asha Jasper
"Hawk has consistently delivered outstanding ROI since we began our partnership. Their transparent communication, coupled with clear and straightforward reporting, has allowed us to make informed decisions."
Asha Jasper
Founder
The Boot Dealer
“Kuato understood our audience perfectly. Their creative storytelling helped us build a real community, not just followers.”
Jesse Hirschowitz
Founder
Modo Living
“Kuato understood our audience perfectly. Their creative storytelling helped us build a real community, not just followers.”
David Chen
Co-founder
Insights
