Profit-first growth consulting for eCom brands.
We connect marketing decisions to commercial outcomes - contribution margin, cash flow, and sustainable new customer growth. Not just better ads. Better economics.
$10m
+
Revenue Managed
$2.4m
+
Net Profit Generated
160
%
Avg. Profit Lift in 3 mo
0
Lock In Contracts
The problem
Most eCom brands are scaling blind.
Your marketing is working. But is it driving the right outcomes?
ROAS, MER, CAC - tell you campaign performance. Not whether it's translating into profit, healthy cash flow, or sustainable growth.
We build and executive strategy around commercial outcomes - not in-platform metrics.
Our approach
Six levers. One connected system.
We don't optimise channels in isolation. We build a commercial model across six levers — unit economics, acquisition, pricing, retention, cash flow, and inventory — so every decision compounds instead of conflicts.
Unit Economics & Finance
We build the financial models that tells you exactly where contribution profit is made and lost - then use it to make every other decision.
Unit Economics & Finance
We build the financial models that tells you exactly where contribution profit is made and lost - then use it to make every other decision.
Acquisition & Growth
We build and run ad campaigns structured around incrementality and creative testing, focused on profitable new customer acquisition.
Acquisition & Growth
We build and run ad campaigns structured around incrementality and creative testing, focused on profitable new customer acquisition.
Pricing & Offer Architecture
The fastest lever nobody pulls. A 5% AOV increase at healthy net margins can double profit. We model the math before anyone touches a price.
Pricing & Offer Architecture
The fastest lever nobody pulls. A 5% AOV increase at healthy net margins can double profit. We model the math before anyone touches a price.
Retention & LTV
We build retention systems around your repurchase window - email flows, offer sequencing, and subscription mechanics .
Retention & LTV
We build retention systems around your repurchase window - email flows, offer sequencing, and subscription mechanics .
Cash Flow & Capital
Revenue on paper doesn't pay suppliers. We map where cash goes out, when it comes back, and whether growth is actually fundable.
Cash Flow & Capital
Revenue on paper doesn't pay suppliers. We map where cash goes out, when it comes back, and whether growth is actually fundable.
Inventory & Product Mix
We use offers and marketing to move the right products at the right time - and model buying decisions so inventory never becomes a cash problem.
Inventory & Product Mix
We use offers and marketing to move the right products at the right time - and model buying decisions so inventory never becomes a cash problem.
How We Work
One P&L. Every decision flows from it.
Most agencies work inside one channel. We work across the whole system — because pricing affects acquisition, acquisition affects cash, cash affects what inventory you can hold, and inventory affects what you can offer.
01
Diagnose
We find what's actually holding the business back. Not what the dashboard suggests — what the real numbers say. Contribution profit, true acquisition cost, cash timing, offer efficiency. Constraints, clearly identified.
01
Diagnose
We find what's actually holding the business back. Not what the dashboard suggests — what the real numbers say. Contribution profit, true acquisition cost, cash timing, offer efficiency. Constraints, clearly identified.
02
Strengthen
With the constraint clear, we fix it. Pricing, acquisition structure, retention flows, inventory position — whatever the business needs to become more profitable before it becomes bigger.
02
Strengthen
With the constraint clear, we fix it. Pricing, acquisition structure, retention flows, inventory position — whatever the business needs to become more profitable before it becomes bigger.
03
Scale
Once the economics support it, growth compounds. As the business scales, new opportunities open up — and we build initiatives around each one. The cycle continues. Profitable growth building on itself.
03
Scale
Once the economics support it, growth compounds. As the business scales, new opportunities open up — and we build initiatives around each one. The cycle continues. Profitable growth building on itself.
Client results
Profitable growth in practice.
Real outcomes from the brands we work with.
Bored Brows
Case Study
Scaling spend wasn't scaling new customers. We restructured the Meta account for incremental new customer acquisition and rebuilt the offer architecture to improve profit per order. The economics flipped.
New Customer CAC
$49-$38
↓ 22% reduction
AOV
$120-$138
↑ 15% improvement
Contribution Profit
+302%
Grew faster than revenue and ad spend
Bored Brows
Case Study
Scaling spend wasn't scaling new customers. We restructured the Meta account for incremental new customer acquisition and rebuilt the offer architecture to improve profit per order. The economics flipped.
New Customer CAC
$49-$38
↓ 22% reduction
AOV
$120-$138
↑ 15% improvement
Contribution Profit
+302%
Grew faster than revenue and ad spend
Hear it from our clients
"Working alongside Jakob has been a genuinely valuable experience. He’s incredibly intelligent and has a deep understanding of ecommerce at a level most founders and even marketing managers simply don’t reach.
What stands out most is his ability to identify the numbers that actually move the needle profitably, often the ones others overlook or don’t even know exist. His focus on real financial drivers, not just surface-level metrics, makes a significant impact when scaling accounts.
I’ve really enjoyed collaborating with him and look forward to continuing to grow accounts together.”
Tyler Oliver
Founder of Blend Digita
"Working alongside Jakob has been a genuinely valuable experience. He’s incredibly intelligent and has a deep understanding of ecommerce at a level most founders and even marketing managers simply don’t reach.
What stands out most is his ability to identify the numbers that actually move the needle profitably, often the ones others overlook or don’t even know exist. His focus on real financial drivers, not just surface-level metrics, makes a significant impact when scaling accounts.
I’ve really enjoyed collaborating with him and look forward to continuing to grow accounts together.”
Tyler Oliver
Founder of Blend Digita
Insights
The metrics that actually matter for ecommerce growth
Let's Work Together
Find out what's holding your profit back.
Start with a free profit audit. We look at your numbers, identify the primary constraint, and tell you exactly what we'd fix. No obligation. You keep the findings regardless.
Trusted by fast growing Aussie DTC brands
Let's Work Together
Find out what's holding your profit back.
Start with a free profit audit. We look at your numbers, identify the primary constraint, and tell you exactly what we'd fix. No obligation. You keep the findings regardless.
Trusted by fast growing Aussie DTC brands
Let's Work Together
Find out what's holding your profit back.
Start with a free profit audit. We look at your numbers, identify the primary constraint, and tell you exactly what we'd fix. No obligation. You keep the findings regardless.
Trusted by fast growing Aussie DTC brands