3x Sales for Ecom Brand

Project Overview

When we started working with an up-and-coming beach towel e-commerce store, we saw a big opportunity to transform their online performance. Their eye-catching, high-quality towels were getting lost in a sea of search results. The website had minimal category and product page optimisations, weak metadata, and several technical issues holding them back. The owner was focused on sourcing and creating great products, leaving little time to focus on improving their digital presence. That’s where we stepped in.

Challenges

• Outdated Category Pages made it hard for customers to find their way and for Google to rank them appropriately.

• Poor Metadata caused low click-through rates and poor representation in search results.

• Disconnected Internal Links meant the website wasn’t easy to navigate, which also harmed SEO rankings.

• Technical SEO Issues like sluggish load speeds and unoptimised mobile performance created hurdles for user experience and ranking potential.

  
  

Our Approach

Revamped Category Pages

We reimagined the category pages to make browsing seamless and appealing for shoppers. We paired clear, keyword-focused descriptions with intuitive layouts to make sure they were as valuable to search engines as they were to customers.

Upgraded Product Pages

The product pages needed a complete overhaul to start converting. We created persuasive descriptions that highlighted the benefits and unique features of their products, like quick-dry performance and compact designs. We also added optimised alt text to images and used headers with targeted keywords to ensure all pages were properly indexed.

Crafted Click-Worthy Metadata

We rebuilt titles and descriptions and implemented structured data to reflect what real potential customers were searching for online. This helped improve search visibility and attracted more clicks.

Enhanced Internal Linking

To improve navigation, we introduced a structured linking strategy. Category pages connected to relevant products, while breadcrumbs ensured customers could effortlessly move between sections of the website.

Solved Technical SEO Issues

Finally, we improved site performance by speeding up loading times, ensuring mobile responsiveness, and implementing structured data schemas like product markup. These fixes laid a solid foundation for future success.

The Results

• 3x Revenue Growth: Sales tripled within just three months, driven by improved site usability and optimised page content.

• 2.8x Increase in Organic Traffic: SEO improvements drew in more qualified visitors, boosting brand visibility.

• Higher Engagement Rates: Enhanced navigation and enriched content kept visitors on the site for longer and encouraged more buying decisions.

• Improved Search Rankings: Sharper metadata and structured internal linking meant the business started ranking for more competitive keywords.