4x Increase In Leads for Local Mechanic

Project Overview

When we started working with a local auto mechanic, we saw an opportunity to transform their online presence. They had a basic homepage, no dedicated service pages, and a lack of local SEO strategy - which meant they were missing out on potential customers searching for mechanics in their area. The owner was flat out running the shop and didn’t have time to focus on digital marketing. That’s where we stepped in.

Challenges

Here’s what we were up against:

• No service pages made it hard to target specific keywords or show up in local “near me” searches.

• Without location-focused content or structured SEO, they weren’t ranking in Google Maps or local search results.

• The site didn’t have pages for individual car brands, missing out on valuable searches like “BMW mechanic Sydney.”

• The homepage wasn’t optimised for search engines or to convert visitors into leads.

• The client needed a fully managed digital marketing solution to save time and focus on running their shop.

  
  

Our Approach

1. Revamped Homepage: We optimised their homepage with better keywords, compelling content, and improved metadata to improve rankings and appeal to visitors.

2. Local SEO Overhaul: We boosted Google Business Profile visibility, used location-based keywords, and introduced internal links to help them appear in Google’s local pack and “near me” searches.

3. Service Pages: We created dedicated pages for key services, making it easier for customers to find exactly what they needed and improving search engine rankings.

4. European Car Brand Pages: Recognising the demand for specialist services, we built SEO-friendly pages for popular brands like BMW, Audi, and Mercedes-Benz.

5. End-to-End Execution: From planning to publishing, we handled everything so the mechanic could stay focused on customers and repair work.

   
   

The Results

• 100% Traffic Growth: Organic traffic doubled within just three months.

• 250% More Page Visits: The new landing pages drove massive interest, with traffic climbing 250% over nine months.

• 4x More Leads: The mechanic’s website became a lead-generating powerhouse, quadrupling inquiries within six months.

• 10x Backlink Improvements: Strategic outreach saw a tenfold increase in referring domains, boosting their overall site authority.