Hawk Digtal

PRIVACY POLICY Hawk Digital Pty Ltd
ABN: 32 685 094 713
Effective Date: 02/07/2025
Last Updated: 02/07/2025

1. INTRODUCTION

Hawk Digital Pty Ltd ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our digital marketing services.

This policy complies with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

2. CONTACT INFORMATION

Business Name: Hawk Digital Pty Ltd
ABN: 32 685 094 713
Email: contact@hawkdigital.au
Phone: (02) 9127 9851
Address: BONDI NSW 2026

3. INFORMATION WE COLLECT

3.1 Personal Information

We may collect the following types of personal information:

Contact Information:

Full name
Email address
Phone number
Business name and position
Mailing address

Business Information:

Company details
Industry type
Website URL
Business requirements and objectives

Communication Records:

Enquiry details and correspondence
Meeting notes and consultation records
Service preferences and feedback

3.2 Technical Information

When you visit our website, we automatically collect:

IP address and location data
Browser type and version
Device information
Pages visited and time spent
Referring website information
Cookies and tracking data

4. HOW WE COLLECT INFORMATION

We collect personal information through:

Direct Collection:

Website contact forms
Email enquiries and correspondence
Phone calls and consultations
Client onboarding processes
Service delivery and account management

Automated Collection:

Website analytics and tracking tools
Social media pixels and advertising platforms
Email marketing platforms
Customer relationship management (CRM) systems

5. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

Service Delivery:

Providing digital marketing services
Managing client accounts and relationships
Delivering reports and communications
Processing payments and invoicing

Business Operations:

Responding to enquiries and providing quotes
Improving our services and website functionality
Internal record keeping and administration
Legal compliance and dispute resolution

Marketing and Communication:

Sending service updates and newsletters
Providing relevant marketing content
Following up on enquiries and proposals
Building and maintaining business relationships

6. THIRD-PARTY TOOLS AND PLATFORMS

We use various third-party tools and platforms to deliver our services, including:

Analytics and Tracking:

Google Analytics
Social media pixels (Facebook, LinkedIn)
Website performance monitoring tools

Marketing and Communication:

Email marketing platforms (Klaviyo, Go High Level, and others)
Customer relationship management (CRM) systems
Social media management tools

Service Delivery:

Google Ads and advertising platforms
Website development and hosting platforms
Automation and workflow tools

These third-party services may collect and process your information according to their own privacy policies. Many of these services are hosted overseas, including in the United States and other countries.

7. INFORMATION SHARING AND DISCLOSURE

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers:

Third-party tools and platforms necessary for service delivery
Subcontractors performing work on your behalf (with your consent)
Professional advisors (accountants, lawyers, consultants)

Legal Requirements:

When required by Australian law or court order
To protect our legal rights and interests
To prevent fraud or illegal activities

Business Transfers:

In the event of a merger, acquisition, or sale of business assets

8. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal information against:

Unauthorised access or disclosure
Accidental loss or destruction
Misuse or interference
Modification without authorisation

Security measures include secure data transmission, access controls, regular security assessments, and staff training on privacy obligations.

9. DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

General Retention:

Client information is retained indefinitely for ongoing business relationships
Enquiry information is retained to maintain communication history
Marketing data is retained until you opt out or request deletion

Legal Obligations:

Some information may be retained for longer periods to comply with legal, accounting, or regulatory requirements

10. YOUR RIGHTS

Under Australian privacy law, you have the right to:

Access: Request access to your personal information we hold

Correction: Request correction of inaccurate or outdated information

Deletion: Request deletion of your personal information from our systems

Opt-out: Unsubscribe from marketing communications at any time

Complaints: Lodge a complaint about our handling of your personal information

To exercise these rights, contact us using the details provided in Section 2.

11. COOKIES AND TRACKING

Our website uses cookies and similar tracking technologies to:

Analyse website usage and performance
Remember your preferences and settings
Provide targeted advertising and content
Improve user experience

You can control cookie settings through your browser preferences, though this may affect website functionality.

12. INTERNATIONAL TRANSFERS

Some of the third-party services we use are hosted overseas, including in the United States, European Union, and other countries. When your information is transferred overseas, we ensure appropriate safeguards are in place to protect your privacy rights.

13. CHILDREN'S PRIVACY

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by: