Multi-channel strategies tailored to ecommerce
Maximise Return across PPC, SEO, Email & Paid Social
Trusted by ambitious Australian online retailers
Flexible Contracts
Data-Driven Strategy
ROI Driven Approach
95% Client Retention
Grow Faster with a Partner That Understands Ecommerce
Running an online store is competitive, fast-moving, and unforgiving. Between rising ad costs, abandoned carts, and ever-changing algorithms, scaling profitably has never been harder. If you're relying on one marketing channel—or a generalist agency—you’re leaving serious revenue on the table.
That’s where we come in. Hawk Digital is an ecommerce marketing agency built to help you sell more with a strategy tailored to how online shoppers actually behave. We help online retailers reach ready-to-buy customers, convert clicks into sales, and retain them with smart post-purchase journeys.
What is Ecommerce Marketing?
Ecommerce marketing is the strategic promotion of online stores through digital channels like Google Ads, SEO, email, paid social, and retargeting. Unlike traditional digital marketing, ecommerce marketing is laser-focused on driving product sales, increasing average order value, and improving conversion rates at every step of the buyer journey.
Why Ecommerce Brands Choose Hawk
Multi-Channel Focus – We combine search, social, and owned media.
CRO-Driven – We optimise your site for sales, not just traffic.
Retail Expertise – We understand ecommerce UX, platform mechanics, and shopper behaviour.
Revenue First – Every decision is made with ROI in mind.
Our 4-Step Ecommerce Growth Process
Step #1
Strategy + Market Fit
We deep dive into your product, customer, competitors, and platform to build a growth plan that aligns with your sales goals.
Step #2
Traffic Generation
We run targeted campaigns across Google Ads, SEO, paid social, and email to drive high-intent traffic that converts.
Step #3
Conversion Optimisation
We refine product pages, optimise for mobile, reduce friction, and increase checkout conversion rates.
Step #4
We build automated email flows, remarketing sequences, and upsell strategies to increase customer LTV and scale your revenue efficiently.
Our Ecommerce Marketing Services
Full-Service Ecommerce Marketing
We handle your entire digital ecosystem with one integrated growth strategy that aligns paid, organic, and owned channels.
Channel mix strategy
ROAS-driven optimisation
Creative and copy execution
Weekly reporting + insights
Ecommerce PPC (Google Ads & Shopping)
Turn searches into sales with highly targeted Google Ads campaigns built around buyer intent, profit margin, and feed optimisation.
Google Shopping & Search Ads
Feed optimisation & error fixing
Smart bidding & ROAS tracking
Retargeting & performance audits
Ecommerce SEO
Get found organically by high-intent shoppers on Google. We optimise your category and product pages for search visibility and conversions.
Ecommerce keyword research
On-page & technical SEO
Structured data & schema
Category + product optimisation
Learn more about Ecommerce SEO
Ecommerce Email Marketing
Nurture, convert, and retain customers using automated email flows and high-converting campaigns via Klaviyo or Mailchimp.
Abandoned cart flows
Post-purchase sequences
Promotions & product launches
List growth & segmentation
Ecommerce Paid Social (Meta, TikTok, Pinterest)
Build brand demand and retarget site visitors using social platforms tailored for ecommerce conversions and visual product ads.
Campaign strategy & creative
Dynamic product ads
Retargeting & LTV tracking
Budget allocation by platform
Ecommerce Marketing FAQs
Let's Talk Growth
Pinpoint what's holding your online store back—and get a custom plan to grow faster.
Get In Touch
We’ll reply within 24 hours. No spam. No pressure.
