AHPRA-safe ads & extensions
Calls and bookings tracked properly
Brand defence + local dominance
Flexible Contracts
Data-Driven Strategy
ROI Driven Approach
95% Client Retention
What It Is Dentist Google Ads & Why It Matters
People search now for “dentist [suburb]”, “emergency dentist”, “Invisalign”, “implants”, “teeth whitening”. Google Ads wins that intent today while Dentist SEO compounds - but dental is regulated. We align your campaigns with AHPRA (e.g., no clinical testimonials in advertising) and Google Ads health/personalised-ads policies (no targeting based on sensitive health conditions), so you scale safely and predictably.
Immediate demand capture: Brand, emergency, and high-value elective services.
Lower waste: Tight match types, negatives, and suburb layering.
Compliance baked-in: AHPRA-safe copy; avoid restricted audience tactics.
Proven ROI: Calls and online bookings tied back to keywords/campaigns.
Dentist Google Ads Services
Campaign Strategy & Structure
Outcome-based setup for Emergency, General/Family, Cosmetic (Invisalign, veneers, whitening), Implants, plus Brand Defence. Separate search intent, budgets, and ad schedules for when you can answer the phone.
Keywords, Match Types & Negatives
Core: “dentist [suburb]”, “emergency dentist”, brand terms, “Invisalign”, “dental implants”, “root canal”, “wisdom teeth”.
Control with exact/phrase, add suburb variants, and maintain a living negative list (jobs, courses, DIY, free, Medicare-only, etc.).
Use search terms insights to spawn new ad groups and landers.
Ad Assets & Extensions
Sitelinks: Book Online, Fees, Emergency, Invisalign, Parking.
Call & Location extensions for frictionless contact.
Structured snippets/Callouts: After-hours availability, payment options, languages.
Copy avoids promises of outcomes; no clinical testimonials per AHPRA.
Landing Pages & Conversion UX
One page per service with above-the-fold Call / Book Online, fees/health fund info, FAQs, and procedure details.
Clear post-click paths for Emergency vs Elective (triage forms, call priority).
Why it helps SEO/Ads: better relevance & Quality Score; supports organic growth later.
Conversion Tracking & Analytics
Call tracking (dynamic numbers) and GA4 events for booking start/complete + form submits.
Import key actions into Google Ads; attribute by keyword/campaign; optimise to actual bookings, not just clicks.
Bidding, Budgeting & Schedules
Maximise conversions / tCPA for emergencies; tROAS or Maximise conv. value for elective services with higher case values.
Day-parting for reception hours; after-hours call-only where appropriate.
Remarketing & Audiences
Respect Google’s “health in personalised advertising” rules: we don’t build audiences that imply health status (no condition-based targeting, no sensitive segments). Use intent signals instead (search terms, location, time).
Compliance: AHPRA + Google Ads
AHPRA: no clinical testimonials in advertising; no misleading claims; terms & conditions where incentives apply.
Google Ads health policies: follow Healthcare & Medicines; avoid restricted tactics/content.
Personalised ads: don’t target based on sensitive health categories.
Automation & Ops
Missed-call textbacks (link to Book Online).
Post-visit review requests to all patients (email/SMS) — no gating, no testimonials republished in ads.
Dentist Google Ads - FAQs
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