Information Architecture & Navigation

Findability first: intuitive categories, sensible filters, search that surfaces high-intent results, and a breadcrumb/URL strategy that’s both human and crawler-friendly. We design for discovery paths (home → PLP → PDP) and intent jumps (search → PDP).

Product Listing Pages (PLP) & On-Site Search

Fast grids with clear filters, sort controls, badges (new/bestseller/in-stock), price clarity, and pagination that doesn’t break SEO. Search with typo-tolerance and merchandising rules so top sellers and high-margin items get seen.

Product Detail Pages (PDP)

Built to convert on mobile: above-the-fold gallery, price, options, delivery/returns clarity, stock cues, sticky add-to-cart, trust badges, and long-form tabs (FAQs, materials, care, sizing). Product/Offer/Review schema added; cross-sell/upsell slots included.

Cart & Checkout Optimisation

Less friction, more orders. Mini-cart clarity (totals, shipping estimate), low-distraction checkout, express wallets (Apple/Google Pay), and Shopify Checkout or Stripe-powered flows as appropriate. We handle discounts, bundles, subscriptions, and post-purchase offers.

Speed & Core Web Vitals

We squeeze every millisecond: responsive images, lazy-load, modern formats, CSS/JS diet, app bloat control, edge caching/CDNs. We monitor LCP/INP/CLS and keep theme customisations lean.

Ecommerce SEO Foundations

Built-in SEO that plays nicely with faceted nav: canonical rules, noindex for thin facet combos, robots hygiene, XML sitemaps, and BreadcrumbList. Category copy blocks (not walls of text), internal linking, and scalable templates for new collections.

Feeds & Google Shopping Readiness

Clean, enriched product feeds for Google Merchant Center: titles, GTIN/MPN, brand, colour/size, price & availability, variant logic, and promotion feeds. Feeds mirror site taxonomy for Performance Max/Shopping efficiency.

Reviews, UGC & Social Proof

Seamless review widgets with policy-compliant capture flows (no gating), Q&A blocks for PDPs, and UGC galleries. We style it to boost CTR and conversion without slowing pages.

Email/SMS & Marketing Automation

Flows that pay rent: browse/cart/checkout abandonment, post-purchase care, replenishment, cross-sell, VIP, win-back. Deep links back to relevant PDP/collections, not just the homepage.

Analytics & Tagging

GA4 ecommerce (view_item → add_to_cart → purchase), enhanced measurement, clean UTMs, and server-friendly setups where possible. We tag Micro-conversions (size guide open, shipping est., payment clicks) to see friction points.

Platform & App Strategy

Right tool, right time: Shopify (plus optional Headless if truly needed), WooCommerce (when content + commerce matters), BigCommerce (B2B features). We keep the app stack minimal to avoid bloat; custom features only where ROI is clear.

Accessibility, Security & Compliance

WCAG-minded components, keyboard/reader support, alt text; PCI-aware payments, GDPR/Privacy, cookie consent; Australian Consumer Law clarity on refunds/warranties. Multi-currency, tax/GST, and shipping rate logic configured.

How Website ↔ SEO ↔ Ads Work Together

• Website → SEO: Clean IA, fast pages, and schema give organic traffic a fighting chance.

• Website → Ads: Relevant landers improve Quality Score and conversion rate, lowering CAC.

• SEO ↔ Ads: Shared keywords & product data align copy and feeds; learnings move both ways.