Lawyer SEO

Win high-intent searches for your practice areas and suburbs.

• Google Business Profile (categories, services, photos, Q&A, Posts)

• Practice-area pages (Family, Criminal, Conveyancing, Wills/Probate, Employment, Commercial, Immigration, PI)

• Suburb/LGA clusters with proofs (lawyer bios, accreditation, case types, FAQs)

• Internal linking + LegalService / FAQPage schema

Google Ads for Lawyers

Ads harvest immediate demand and defend your brand while SEO grows.

• Campaigns by intent: Brand, “[practice] lawyer [suburb]”, competitor, urgent (e.g., bail, injunctions)

• Assets: Call & Location extensions; sitelinks to Fees, Book, Lawyer Bios, FAQs

• Optimise to calls and consultations, not just clicks

Website Design & Conversion

Trust-first UX that turns research into action.

• Above-the-fold Call / Book Consultation and lawyer credentials

• Clear IA by practice area; fees/eligibility info; privacy & disclaimers

• Fast, mobile-first build; accessibility best practices

• Improves relevance, engagement and conversion for both SEO and Ads

Reviews & Reputation

Grow authentic reviews without shortcuts.

• Automatic follow-ups to all clients (email/SMS), no gating, direct Google review link

• Response playbook that respects confidentiality and avoids implying outcomes

• Monitoring to avoid misleading claims or fake reviews

Content & Thought Leadership

Be the helpful answer - every time.

• Evergreen guides (e.g., parenting orders, conveyancing steps, probate timelines)

• Topical explainers (law changes, practical checklists)

• Lawyer bios with credentials and media mentions

Email & Marketing Automation

Nurture enquiries and keep complex matters moving.

• Intake follow-ups, document reminders, matter-type sequences

• Missed-call textbacks with a link to Book Consultation

• Light CRM hygiene: tags by practice area, urgency, location

Analytics & Tracking

Make decisions with data - not gut feel.

• GA4 events for call click, booking start/complete, form submit

• Dynamic number insertion; channel → practice-area attribution

• Monthly summary with “do next” actions and forecasted matter value