Local SEO for Real Estate Agencies

Own the Map Pack and local results for the suburbs you serve.

• Google Business Profile optimisation (categories, services, attributes, hours, photos, Posts), multi-office structure, and location landing pages

• Review program (policy-compliant) + response playbook (no gating)

• Consistent citations; Q&A maintained; listing your correct landing page from GBP

• Why it matters: more reviews and positive ratings can help local ranking.

On-Page SEO & Area/Service Content

Match how sellers, landlords and buyers actually search.

• Suburb guides (sales stats, schools, transport), service pages (property management, auctions, buyer’s advocacy), and agent/team bios

• Appraisal and property management enquiry funnels on relevant pages

• Internal linking between suburb pages, agents and current listings

Listing SEO

Give your own listings a chance to win brand clicks vs portals.

• Clean URL patterns, canonical rules (avoid duplicate listing versions), and address + suburb entities in titles/H-structure

• Structured data for property types (e.g., House, Apartment) with Offer and Place where appropriate

• Media optimisation (images/video) and fast gallery UX to protect Core Web Vitals

Technical SEO

Make discovery effortless and pages lightning-fast.

• Crawl/index fixes, canonical/duplicate control (esp. suburbs & listings)

• Core Web Vitals improvements (LCP/INP/CLS) and image optimisation

• Structured data: RealEstateAgent for the business; FAQPage where relevant

Reviews & Reputation

Steady, authentic reviews build both trust and local visibility.

• Automatic follow-ups to all clients (vendors, buyers, landlords, tenants) via email/SMS within 24h, with your direct Google “Write a review” link — no gating; frequency caps; UTM tracking

• Response templates that avoid confidential details and never imply guaranteed outcomes

• Ties into GBP so the impact shows where prospects decide.

Google Ads for Real Estate

Ads harvest immediate demand while SEO compounds — and defend your brand name from competitors/portals.

• Campaigns: Appraisal, Property Management, Brand/Agent, Suburb + “homes for sale”, Auction

• Assets: Call & Location extensions; sitelinks to Appraisal, For Sale, Property Management

• Optimise to calls, appraisal forms, vendor/landlord enquiries (not just clicks)

Website Design & Conversion

Trust-first UX that turns research into action.

• Above-the-fold Call / Request Appraisal / Book Property Management consult

• Fast mobile performance; clear IA by Buy / Rent / Sell / Manage / Suburbs / Agents

• Why it helps SEO: better relevance & engagement; supports prominence signals.

Email & Marketing Automation

• Missed-call textbacks with Request Appraisal link

• Nurtures for vendors, landlords and buyers (market updates, new listings)

• Enquiry triage by suburb/property type to route leads faster

Analytics & Tracking

• GA4 events for call click, appraisal form, management enquiry, listing enquiry

• Dynamic number insertion; GBP Insights; campaign → suburb attribution

• Monthly summary with actions and projected commission value