SEO for Landscapers: Get More Local Leads (Simple Guide)

Why SEO Matters for Landscapers

When homeowners need landscaping services, 97% turn to Google first. Being visible in those search results means:

• Consistent flow of qualified leads who need exactly what you offer

• Lower cost per lead compared to paid advertising

• Building trust before prospects even contact you

• Staying ahead of local competitors

Let's cut through the jargon and focus on what actually works for landscaping businesses.

Quick Wins: Optimize Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is the fastest way to improve your local visibility:

1. Claim and verify your listing if you haven't already

2. Complete every section of your profile:

   • Select primary category "Landscaper" and add secondary categories like "Landscape Designer"

   • Add a detailed business description highlighting your specialties

   • Upload at least 10 high-quality photos of your best work

   • List all your services with descriptions

   • Add your service area and business hours

3. Get more reviews - Implement a simple system for requesting reviews from satisfied clients (we recommend sending a follow-up email with a direct link to your review page)

4. Post regular updates - Share recent projects, seasonal offers, or landscaping tips weekly

Pro Tip: Add "before and after" photos of your projects with detailed captions. These perform extremely well for landscaping businesses.

Landscaping Keywords That Drive Leads

Focus on terms potential clients actually search for:

Service-Based Keywords:

• "landscaping services [suburb]"

• "garden design [suburb]"

• "lawn care services near me"

• "landscape maintenance [suburb]"

• "outdoor living spaces [suburb]"

• "retaining wall installation [suburb]"

Problem-Based Keywords:

• "fix drainage issues in garden"

• "low maintenance garden design"

• "drought-resistant landscaping [suburb]"

• "sloped yard solutions"

Seasonal Keywords:

• "spring garden preparation [suburb]"

• "winter landscape maintenance"

• "summer-proof garden design"

Pro Tip: Add your target suburbs to these keywords to attract local clients. If you serve multiple areas, create separate pages for each one.

Website Optimisation for Landscapers

Your website needs to show both Google and potential clients that you're the right choice:

Essential Pages Every Landscaping Website Needs:

1. Homepage - Showcase your best work with high-quality images and clear service offerings

2. Services Pages - Create detailed pages for each main service (lawn care, garden design, hardscaping, etc.)

3. Portfolio/Gallery - Display before and after photos organised by project type

4. About Page - Share your experience, qualifications, and what makes your approach unique

5. Contact Page - Make it easy to get in touch with multiple options (phone, form, email)

6. Location Pages - If you serve multiple suburbs, create individual pages for each one

On-Page SEO Essentials:

1. Page Titles - Include your main keyword + location (e.g., "Professional Garden Design Services in North Sydney")

2. Headings - Use H1, H2, and H3 tags with relevant keywords

3. Content - Write detailed, helpful content addressing common client questions

4. Image Optimisation - Rename image files with descriptive names and add alt text

5. Local References - Mention specific suburbs, parks, or landmarks you've worked with

Pro Tip: Create content that showcases your expertise, like "7 Native Plants Perfect for Sydney Gardens" or "How to Create a Low-Maintenance Backyard."

Building Local Authority

Establish your landscaping business as a trusted local authority:

1. Get listed in local directories - Ensure your business details are consistent across all listings

2. Earn backlinks from local sources - Participate in community events, sponsor local sports teams, or join the local chamber of commerce

3. Showcase certifications - Display any industry certifications prominently on your website

4. Feature client testimonials - Include client names and suburbs for added credibility

Measuring Your SEO Success

Track these metrics to see if your SEO efforts are working:

• Google Search Console - Monitor which keywords are bringing visitors to your site

• Google Analytics - Track website traffic, user behavior, and conversions

• Keyword Rankings - Check your position for target keywords

• Phone Calls and Contact Forms - Track how many leads come through your website

Getting Started Today: Your 30-Day SEO Plan

Week 1:

• Optimise your Google Business Profile

• Set up Google Analytics and Search Console

• Research keywords for your main services

Week 2:

• Update your website's page titles and meta descriptions

• Add location-specific content to your service pages

• Optimise image files and alt text

Week 3:

• Create or improve your "About" and "FAQ" pages

• Start requesting reviews from past clients

• Submit your business to local directories

Week 4:

• Create one piece of valuable content (blog post or guide)

• Set up a simple system for tracking leads

• Review initial data and adjust strategy as needed

Need Help Getting More Landscaping Leads?

SEO can transform your landscaping business, but implementing these strategies takes time. If you'd rather focus on creating beautiful outdoor spaces, we can handle your digital presence.

At Hawk Digital, we've helped numerous Sydney landscapers dominate local search results and attract a steady stream of qualified leads. Contact us for a free SEO audit of your landscaping business.