What is SEO for Landscapers?

Search Engine Optimisation (SEO) for landscapers is the process of improving your website and online presence so your business appears at the top of search results when people look for landscaping services in your area. Effective landscaping SEO connects you with homeowners and property managers actively searching for services like:

• Landscape design

• Lawn care

• Garden maintenance

• Hardscaping

• Retaining wall installation

Why Local SEO is Critical for Landscaping Companies

Most landscaping clients search for services near them. Local SEO for landscaping companies ensures your business appears in Google Maps, “near me” searches, and local directories. The benefits include:

• Consistent, high-quality leads from your service area

• Lower cost per lead compared to paid ads - learn exactly how much SMBs should budget for search marketing in our complete ROI guide

• Building trust with local homeowners before they even contact you

• Outperforming local competitors who neglect SEO

Pro tip: Voice search is particularly important for local businesses - learn how to optimise for 'near me' searches in our comprehensive voice search SEO guide

Quick Wins: Optimise Your Google Business Profile

Your Google Business Profile is the fastest way to boost your local SEO for landscapers. Here’s how to make yours stand out:

• Claim and verify your listing

• Complete every section:

  • Set your primary category to “Landscaper” and add secondary categories like “Landscape Designer” and “Lawn Care Service”

  • Write a detailed business description with target keywords and service areas

  • Upload at least 10 high-quality project photos (before and after shots work best)

  • List all your services with detailed descriptions

  • Add your service area, hours, and contact info

• Get more reviews:

  • Send follow-up emails to happy clients with a direct review link

  • Respond to every review to build trust

• Post weekly updates:

  • Share recent projects, seasonal offers, or landscaping tips

Pro tip: Use before-and-after photos with keyword-rich captions like “Backyard landscaping transformation in [Suburb].”

These same local SEO principles apply across all trade industries. For comprehensive strategies covering electricians, plumbers, and other tradies, see our complete local SEO guide for Sydney tradies

Landscaping SEO Keywords That Drive Real Leads

To attract more clients, target the keywords people actually use when searching for landscaping services:

Service-Based Keywords

• landscaping services [suburb]

• garden design [suburb]

• lawn care services near me

• landscape maintenance [suburb]

• retaining wall installation [suburb]

• outdoor living spaces [suburb]

Problem-Based Keywords

• fix drainage issues in garden

• low maintenance garden design

• drought-resistant landscaping [suburb]

• sloped yard solutions

Seasonal & Trending Keywords

• spring garden preparation [suburb]

• winter landscape maintenance

• summer-proof garden design

• native plant landscaping [city]

Pro tips: Add your target suburbs to these keywords for maximum local impact. If you serve multiple areas, create separate pages for each location.

Website Optimisation for Landscaping SEO

A well-optimised website tells Google and your clients that you’re the best choice. Here’s how to make your site a lead-generating machine:

For detailed layout principles that boost conversions, see our 8 website layout optimisation tips.

Must-Have Pages for Landscaping Websites

• Homepage: Showcase your signature projects and core services

• Service Pages: Create detailed pages for each service (e.g., “Lawn Care in [Suburb]”)

• Portfolio/Gallery: Feature before-and-after photos and client testimonials

• About Page: Share your experience, certifications, and what makes you unique

• Contact Page: Make it easy to get in touch (phone, form, email)

• Location Pages: Create a page for each suburb or city you serve

On-Page SEO Essentials

• Page Titles: Use your main keyword + location (e.g., “Landscaping Services in North Sydney”)

• Headings: Use H1, H2, and H3 tags with landscaping SEO keywords

• Content: Write detailed, helpful answers to common client questions

• Image SEO: Rename files with descriptive names and add keyword-rich alt text (e.g., “landscaping-sydney-backyard.jpg”)

• Internal Links: Link to your About, Contact, and Service pages

Pro tip: Publish blog posts like “7 Native Plants for Sydney Gardens” or “How to Create a Low-Maintenance Backyard” to capture seasonal and long-tail search traffic.

Building Local Authority & Earning Backlinks

Establish your business as the go-to local expert:

• Get listed in local directories (Google, Yelp, TrueLocal, Yellow Pages)

• Earn backlinks from local blogs, news sites, and community organisations

• Showcase certifications and memberships (e.g., Landscape Association)

• Feature client testimonials with names and suburbs for credibility

Advanced SEO Tactics for Landscapers

• Voice Search Optimisation: Use conversational phrases and FAQs to capture “near me” and voice searches.

• Schema Markup: Add FAQ and LocalBusiness schema to your site for enhanced search results.

• Mobile Optimisation: Ensure your website is fast and mobile-friendly.

• Video Content: Embed short videos or before/after slideshows to boost engagement.

Measuring Your Landscaping SEO Success

Track your progress with these tools:

• Google Search Console: Monitor keyword rankings and search traffic

• Google Analytics: Track website visits, user behaviour, and conversions

• Call Tracking: See how many leads come from your website and Google Business Profile

Similar strategies work across industries - see how accountants can track their SEO success or learn about generating leads for tradies.

For broader context on digital marketing strategies for trade-based businesses, explore our complete marketing guide for tradies

30-Day Landscaping SEO Action Plan

Week 1:

• Optimise your Google Business Profile

• Set up Google Analytics and Search Console

• Research target keywords

Week 2:

• Update page titles and meta descriptions

• Add location-specific content to service pages

• Optimise images and alt text

Week 3:

• Improve your About and FAQ pages

• Request reviews from past clients

• Submit your business to local directories

Week 4:

• Publish a valuable blog post or guide

• Set up lead tracking

• Review data and refine your strategy

Frequently Asked Questions (FAQs)

What is the best SEO strategy for landscapers?
Focus on local SEO, optimise your Google Business Profile, and create location-specific service pages.

How does local SEO help landscaping companies?
It ensures your business appears in Google Maps and local search results, driving more nearby enquiries.

What keywords should a landscaping business target?
Use phrases like “landscaping services near me,” “garden design [suburb],” and “local landscaper SEO.”

How long does it take to see SEO results for a landscaping company?
Most businesses see noticeable improvements within 3-6 months of consistent SEO work.

Need Help Growing Your Landscaping Business?

SEO can transform your landscaping business, but implementing these strategies takes time and expertise. If you’d rather focus on creating beautiful outdoor spaces, let us handle your digital presence.

At Hawk Digital, we’ve helped Sydney landscapers dominate local search and attract a steady stream of qualified leads.
Contact us for a free SEO audit of your landscaping business.